Shall we rewind a bit and define what makes a company cruelty-free? To sum up it is a company that does not run or require a third party (like suppliers) to run animal tests in any shape or form. Animal testing is any scientific experiment or test in which a live animal is forced to undergo something that is likely to cause them pain, suffering, distress or lasting harm.
Products and brands you use may have adopted this brutal practice during the research and production phases. They are out in the market in the most varied categories: hygiene, hair care, skincare, makeup, cleaning products and the list goes on, basically every product that can be absorbed by your system - via skin contact or oral intake.
These companies justify their acts in different ways, as business strategies, selling in countries that require animal test by law, like China, or using safety as an excuse, claiming it is necessary to ensure the products are harmless for human use. Does that mean that cruelty-free products are not safe for human use?
Let’s talk more about how cruelty-free products are tested and how we do know they are (better than) safe:
First thing to keep in mind is: cruelty-free products are not untested products. There are many alternatives to animal testing and companies may choose, for example, to use in vitro testing, which has many advantages over animal testing. There are also cultured cell tissues as well as computer models, showing the well developed searching fields available, to ensure the efficiency and safety of many ingredients and products. Talking about ingredients, over 7,000 of them have already proven to be safe for humans. And “re-testing” the same ingredients and formulas is shown to be unreasonable and unnecessary - especially if the test are conducted on animals.
Yet, there is one more alternative to animal testing possible, the one we use. Here at White Witch we run the ultimate cruelty-free product testing, putting our products through one of the toughest challenges: my own pretty sensitive skin. Yes, human testing is a thing - a great one! I have personally tested all my products on my family’s and my own skin. In reality, the concept of testing the products I make in any other way sounds foreign to me.
Every simple ingredient in our products is edible (but no, you cannot eat the final product!). We use products that are safe inside and outside our bodies, like our Seaweed from Connemara or our organic essential and carrier oils, that come from a supplier that share the same high ethical standards as us. All products are composed of what once was a raw, unprocessed, wholesome, innocuous primary ingredient, that you could as well have it in your kitchen.
Our formulations and blending have improved with time, as we see the results on ours and our customers’ skin, but one thing has always stayed true, the number of ingredients used. If you are searching for a more natural skincare life, this is the path: simplicity is the best thing - truly! That’s the philosophy I have adopted for me, my (big) family and now my customers. But we don’t work alone, we have Dr. Dilis Clare, GP and Herbalist, a leading authority on Western Medicine and Herbal Medicine in Europe, endorsing our products.
Share your thoughts with us! Have you heard about this term before? Do you use cruelty-free products?