We search, find, make and design all our products respecting nature around us.
— Ruth Ruane

We are the most ethical skincare company that exists today.  Behind our brand are nature lovers, doctors and artists.  We make all our products using wildflowers, plants, oats and seaweed from the unspoiled coast and meadows, in front of the Atlantic ocean.

100% Plastic Free packaging

We go to great lengths to avoid the use of plastic in our packaging as we believe nature should not have to pay the price for human beauty. Our product purity and safety relies on remaining BPA free, avoiding contamination of its organic element until the end. White Witch® also ensures all products are 100% vegan and cruelty free as no animal products or by-products are used in manufacturing. All but two of our ingredients are certified by the Organic Soil Association.


100% natural

From beginning to end we handle the process ourselves. We speak to the growers, the suppliers and the local people to find the best quality ingredients harvested in the most ethical way. White Witch® is registered by The Vegan Society.


Dr Dilis Clare GP and Herbalist is a leading authority on Herbal Medicine in Europe. 

She endorses our products thanks to her background in Western Medicine and Herbal Medicine. 



Catherine Tomkins is a Galway based Artist currently living in Hanoi Vietnam.

She has hand drawn, using naturals ink on canvas, the botanicals portrayed in the packaging.


Ruth Ruane is the founder of White Witch®. She is a trained perfumer focused on natural botanicals, and certified by the IPF

She is the co founder of The Natural Perfume Academy


Ruta Baliutaviciute is a designer and photographer from Lithuania with a passion for natural cosmetics.

Her background is in fashion and marketing.