!A Natural Perfumers Journal White Witch®

Locations of visitors to this page

My Photo
Name: Ruth Ruane
Location: Galway, Ireland

I am an entrepreneur, SEO Web Designer, a graphic artist, a creative writer and a baker.

Click here to visit whitewitch.ie

Sunday, November 8, 2009

White Witch Natural Organic Beauty Products solves a quandary

Environmentally conscious men and women are finding themselves in a bit of a quandary. Everyday there are more and more companies jumping on the "natural" and "organic" bandwagon, giving consumers and alternative to artificial & chemically laden products and increasing choices. I suppose it is a step in the right direction but is it really?
My quandary is this: What's the point in buying natural, organic products that are packaged in plastic? We care for our skin and our bodies both inside and out and we care for the planet. We want to make a difference. Somehow we feel comforted by the little recycling symbol on the bottom of out shower gel bottle or water bottle. But do we really know the facts?
What really happens to all those empty plastic bottles? Well, the sad fact is that most of the plastic that is recycled is actually from the factory floor. It is not consumer waste at all, and at that it can only be recycled once, into fence posts, garden furniture or synthetic fleece.

Seriously do you know how much of it is recycled?
  • Only 5% of consumer plastic waste is recycled. 
  • 80% of consumer plastic waste goes into the landfill! 
  • 7% of plastic waste that we throw away gets incinerated!
Now I suppose this is depressing news but it's true and we might as well face the facts.
Another part of my dilemma is the leeching of the polymers into the so called natural products. Polymers need either heat or fat to move them from the plastic into the product. Plastic polymers cause all sorts of upsets in the body. They are related to breast and prostrate and ovarian cancer, diabetes and a host of hormonal related illnesses.
Is there an alternative? Well of course there is but it may not be altogether convenient. You can make your own products at home using natural ingredients. Now you can also buy products that are not packaged in plastic.
Visit White Witch Ireland for an alternative - and for products that work - tried and tested!

Labels: ,

Monday, May 18, 2009

Amber and Boronia

Just right for summer.
I know I know a floral amber...how safe.

I started off with the base and used a blend I have used before but I left out the benzoin as I think it holds down the scent a lot and with an oil based perfume that can't be afforded.
I sound like I really know what I am taking about don't I!
Well whatever...
For the base, I used Labdanum, beeswax absolute, vanilla absolute and ambrette seed Co2. I love the result. It is well balanced and perfect for the floral notes I am planning to use in the heart of the perfume. I did use dilutions and I may have to go back and redo it as I don't know what the longevity of the perfume will be like at this point. Without the benzoin to hold it down it might not last though the labdanum is a very good quality absolute and even when it was diluted down to 20% it was still very thick.

The formula I used for the base notes are thus:
  • Labdanum absolute 20% dilution 10 drops
  • Beeswax absolute 20% dilution 3 drops
  • Vanilla absolute 20% dilution 10drops
  • Ambrette seed Co2 10% dilution 6 drops

As I say I may have to redo the base.

The heart was the part I was really looking forward to. I had a feeling about rose and boronia and wanted to try them together. The bornia is fresh and floral and wickedly summerish and the rose is warm and soft and sweet. My main challenge was keeping them separate and not having them make a buble gum sort of a thing.

I started with the rose, rose de mai, I added and tested and then added a little more to the base. I wanted to smell the rose over the base notes. Once I had accomplished this I added the boronia. Again I wanted to smell the boronia over the rose and I added a little and then I added some more until I could just smell the brightness of the boronia over the softness of the rose.
I added a tiny amount of jasmine grandiflorum to add another floral layer that had a note in common with both the rose and the boronia.

  • Rose de mai 10% dilution 20drops
  • Boronia 20% dilution 10 drops
  • Jasmine grandiflorum 10 dilution 2 drops

I always seem to get stumped at the top notes. It's as if the only thing I can see to use are citrus oils and there is something about the sharpness of citrus that just doesn't say perfume to me.

I used a blend of corriander, bergamot, rosewood with a tichy bit of violet leaf.

When blending with oil it is not possible to get that lift that happens when alcohol based perfume is applied to the skin or a scent strip. So there needs to be a higher concentration of top notes. I had corriander diluted to 5% and so I added what was equivelant to a half a drop and then I upped it to a full drop. The corriander would hopefully show off the rose in the heart of the perfume.
Then I added bergamot and used a 50% dilution. I added 10 drops in the end after testing and testing. However when applied to my skin the blend had that citrus sharpness that I hate. I added then two drops of violet leaf absolute which was diluted to 10% and that tool away from the sharpness and added an unusual twist that need some sort of modification.
I decided that cardamom would really make the boronia shine and I added 1 drop of full strength cardamom absolute. It really helped to calm the citrus and calm the violet leaf. Then I added one drop of full strength rosewood oil and this seemed to round it all off and there was no more rough edges.
The blend will need some reworking. I would guess that the base will need to be stronger and I know that will change everything. The top notes will definitely need some modifications as well. But I am very happy. What I like the most is that I can pick out the boronia after about 5 minutes and it shines very clearly apart from the rose. It gives the impression of a garden in which boronia flourishes against a backdrop of roses.
I thoughroughly enjoyed the experience and I also enjoyed the way my confidence in blending has increased. I liked knowing what to add to take away the edges and what to add to compliment and add sparkle.

Labels: , , , ,

Wednesday, January 14, 2009

Simple Beauty Secret

Have you heard that white and green tea is very good for your skin? The extract is found in many beauty creams and treatments on the market today. But let's face it, putting food on the table and a roof over our heads is hard enough these days. Expensive beauty treatments are a thing of the past for many of us. I want to share a little secret with you. Next time you are having a cup of your favorite white or green tea, wait until you get to the end, the last few drops, and dip your ring finger (it has the gentlest touch) into the cup. Dab the liquid gently over your forehead and then dip again and do the same to the area around your eyes and mouth. This makes a real difference to your skin and doesn't cost a single cent. You can purchase a high quality green tea from any good supermarket. White tea is harder to come by but it is higher in antioxidants. By the way antioxidants act like lemon juice on cut apples, they slow, prevent or even reverse aging and decomposition.
White Witch have a high quality White Tea available at the moment, for a limited time it is half price too so that's even better. Click here to see the White tea leaves.

Labels: , ,

Friday, September 19, 2008

The Perfumer is an Earth Angel : )


Have you ever had your Aura photographed? That's mine above. I was at a healing fair. I had been up all night the night before working to get my stand ready and I was tired. There was a quiet period during the day's events and I decided to have my aura photographed. I was in the queue waiting my turn. The woman in front of me was holding a bunch of application forms in her hand. She told me she was addicted to study and was a teacher by profession. Her aura photograph was yellow. Yellow auras are usually associated with teaching and studying. So it appeared the aura photographs were accurate. I was half afraid that my aura was going to be muddy and tired looking because that is how I felt.

When I saw my photograph I asked the woman taking the pictures why my aura had hardly any colors. She looked sort of stunned when she saw the photograph and she asked me quietly if I ever had a near death experience. I laughed and said "oh yes lots of them". Then she looked at me very seriously and told me that I was an Earth Angel. I laughed again. She told me that my aura was almost pure white, with a touch of violet and lavender. She had never seen anything like it.
Underneath the photo was written: Transcendent, Enlightened, Spiritual and Energy Sensitive.

She gave me a print out to go with my photograph.
This is what it said:
White contains all the colors in perfect harmony and balance. It shows a transcendental, spiritual and higher dimensional existence. White indicates an enlightened state connected with divine energy.
Violet around your head means that your capacity for intuitive perception is extremely high. You are very creative and your sensitivity enhances your subtle and artistic imagination. You have the ability to channel divine energy.
Lavender on your right shows that you have great spiritual and creative insight and your energy has a healing effect on others. Many can sense the power emanating from you.
White in the heart area means that you have accumulated incredible energy. It can also mean that you have opened up your heart too widely and therefore need to protect yourself from the demands of others. If white is harmonious with the Aura then there is great spiritual knowledge in your heart.
OK so I'm transcendental. I've been called worse.
If you want my intuitive perception of your health, business, relationships or career, I am giving away a free reading to everyone who spends €50.00 on the White Witch shop until November the 1st.

I went home after having my Aura photograph taken and I looked up what an Earth Angel is.
Here is what I found: Earth Angels

Labels: , ,

Tuesday, July 1, 2008

All New White Witch Website


Launched on the 21st of June. We had a few creases to iron out and at last we are READY for you all.

So What's New?
Earn 50 points when you register as a customer. Old customers will have to re-register on the website, but will be rewarded with 50 points when they do.

Earn 50 points when you review a product. Rate a product you have bought, your review will help others and will also earn you big bonuses. You get 50 free points when you write a review. These points can be saved until you have lots of them and they can be used like cash in the store.

Earn 100 points when you refer a friend. Referring a friend is a biggie and we are giving a big reward. You get a full 100 points when you refer a friend. All you have to do is tell a friend about White Witch, send them to our website and when they make a purchase they can enter your email address in the space provided and your account will be awarded 100 points.

New product:
We have a brand new product for you. A very beautiful herbal bath sachet, filled with herbs from Ireland. Contains Purple Heather, Garden Daisy and Red Clover.

Visit us today at www.whitewitch.ie and register for points.

Labels: , , , ,

Sunday, June 15, 2008

Only 6 Days to go!


Only 6 Days to go to the launch of the all new White Witch® website


New Site Launch on the 21st of June!


New White Witch shop will be open for business from 12.00 midnight on the 20th of June. Business as usual at whitewitch.ie

Free points to all new registered users at the new White Witch shop.

No purchase necessary.

Labels: ,